Small Montreal boot maker Genfoot looking to big athletic brands to lead the way in 3D shoes

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Joe Bichai, Genfoot’s vice-president of manufacturing, is hoping that 3D printing will one day lead to cost reductions and a faster launch of new products.

In the not-too-distant future, a trip to the shoe store might look very different. It might begin with photographs being taken of your foot, and a 3D rendering of it popping up on a screen along with your measurements, and any subtle differences in morphology of each foot. You might be asked to run on a platform that gauges your stride. You might also be asked what type of activity you plan to use the shoe for, whether you have orthotic requirements and your design preferences. All that will go into making you a unique pair of footwear, ready within hours.

Shoe makers have been experimenting with customized prototypes using 3D printing technology, but there are plenty of hurdles ahead before a model that’s entirely 3D printed is available to the mass market.

For now, the big athletic footwear brands are tinkering with 3D-printed midsoles, jockeying to get their version out to consumers ahead of the competition.


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  • Wow that was odd. I just wrote an incredibly long comment but after I clicked submit my comment didn’t show up.
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    Regardless, just wanted to say fantastic blog!

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