New capital gives former RBC banker the ability to take its meals-at-home model nationwide

, Bitcoin News

Goodfood's Jonathan Ferrari (l) and Neil Cuggy (r).

Put it down, in part, to the training received — and the analytical skills honed — when Jonathan Ferrari and Neil Cuggy were both investment bankers at RBC Capital Markets.

Add in a determination to succeed as an entrepreneur in an emerging market segment and what results is Montrealbased Goodfood, a company that provides all the ingredients — and the recipes — for individuals or families to cook at home. The service, which builds on the consumer-supported agricultural movement — whereby farmers deliver boxes of vegetables to consumers — is available in Quebec and Ontario but plans are to roll it out elsewhere over the next 12 months.

“You need to have a passion for food and technology,” said Ferrari, who noted that while orders are received through the company’s website, ensuring that they are processed properly requires more spending on back-end technology.

Goodfood (makegoodfood.ca), formerly Culiniste, has won the attention of edo Capital, which recently invested $1.1 million. Montreal-based edo defines itself as “an early stage private equity firm supporting sustainable food innovators and entrepreneurs in the good food space by helping them grow and scale to achieve their business goals.”

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