Indigo Books & Music Inc’s Heather Reisman takes on ‘challenge of retail’ with new store concept, expansion

, Financial News

Heather Reisman, founder and CEO of Indigo Books, at the new Sherway Gardens store in Mississauga.

TORONTO — After some rocky years of revitalizing the business at Indigo Books and Music Inc., Heather Reisman is in growth mode again.

“We think there is room to add six or seven new stores across the country … big ones,” the retailer’s chief executive said as she unveiled the company’s latest store concept in west Toronto on Tuesday, the closest realization yet of her long-held vision to create a so-called “cultural department store.”

It’s a bold prediction given what has happened to other large-scale book and music chains in recent years, which have shrunk or gone out of business entirely.


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