From the grocery aisle to the dollar store, Canadians are jumping on food discounts

, Economic

The market share of discount grocers such as No Frills grew seven per cent in the Prairies in 2015.

TORONTO —  The oilpatch has been a boon for discount retailers,  according to recent data, as financially strapped Albertans try to spend less on their grocery bills — but the bigger picture reveals that Canadians are always looking for a deal, regardless of their economic circumstances.

“We would say that those with a low income need low prices, and those with a high income love low prices,” said Carman Allison, vice-president of consumer insights at market research firm Nielsen Canada.

“We love to get a good deal, and we have a lot of savvy shoppers. Nowadays it’s smart to save, and we actually brag about how much money we are saving.”

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