Drone crash not dampening Canadian Tire Corp’s optimism about its digital retail future, home delivery

, International

Canadian Tire President and CEO Michael Medline speaks during the annual general meeting of shareholders.

While Canadian Tire Corp. Chief Executive Officer Michael Medline hasn’t had the best of luck with delivery drones, he says home delivery is vital to the 93-year– old retailer’s push into online shopping.

In an interview last week, Medline related an unfortunate experience with the nascent technology while giving speech in 2014. A drone was supposed to deliver a box mini doughnuts to him on stage then fly away. Instead, it crashed before completing its delivery, dropping its precious cargo.

“People thought I crashed it on purpose to make fun of it,” Medline, 52, said with a laugh. “Everyone thought I was making some large statement about drone delivery or competitors, which I was not trying to do.”

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