Budweiser’s ‘America’ cans mark Trump-fuelled surge in patriotic U.S. marketing

, Financial News

Budweiser, now owned by Belgium's AB Inbev, will rename its beer "America" during the summer of 2016 and alter its labels with images and phrases affiliated with the republic.

Anheuser-Busch InBev NV’s move to rebrand its Budweiser cansAmerica” this summer marks a new extreme in a shift toward patriotic corporate marketing, a trend boosted by Donald Trump’s presidential campaign.

Hershey Co. changed the lettering on its chocolate bars last month to red, white and blue for the first time in 122 years, a nod to its sponsorship of the U.S. Olympic team. WalMart Stores Inc. has sought to stock stores with more “made in the USA” products. And the Carl’s Jr. fast-food chain created a sandwich last year called the Most American Thickburger (slogan: “Because America, that’s why”).

Companies’ motivation to wrap themselves in the flag has only intensified during Trump’s ascent to the Republican nomination. The maker of Hydrox cookies sought the candidate’s help to promote its made-in-America snacks at a time when rival Oreo was sending jobs to Mexico. For apparel maker CaliHeadwear, meanwhile, manufacturing hats with slogans like Trump’s “Make America Great Again” has brought fresh business.


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