A packaged-goods price competition might be on the way, with Walmart leading the charge

, Bitcoin News

Walmart Canada is looking to bolster its everyday low pricing strategy in the centre-of-the-store grocery aisles, according to a new report

In the latest sign that grocery price competition may be heating up again, Walmart Canada has cut prices on packaged goods to take on discounters such as No Frills.

The mass merchant, which operates 312 stores across the country and began expanding into the grocery business in 2006, is looking to bolster its everyday low pricing strategy in the centre-of-the-store grocery aisles by consistently having lower shelf prices on selected major branded goods, according to a new report from Keith Howlett of Desjardins Securities.

The move comes after Sobeys reduced prices by between five per cent and seven per cent last month on 8,500 items at its IGA stores in Quebec.

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